Attention stops at Instagram
People find you, but the next step is unclear or harder than it should be.
Founder-led digital presence studioColombo → DubaiHuman-directed · AI-enabled
A clear digital presence for businesses ready to move with intent.
LOOK SHARP.MOVE WITHA PLAN.
Positioning, websites, content, and measurement—designed as one practical system, led directly by the founder.
Make & Metric / System 01—04 Working model
Four connected tools4 → 1
One clear direction.
- 01PositioningSay the right thing.Define
- 02WebsiteMake the next step obvious.Direct
- 03ContentEarn attention worth keeping.Build
- 04MeasurementKnow what moves next.Learn
CLEAR > CLEVERNO VANITY METRICS
Positioning→Websites→Content→Measurement
WEBSITE DESIGN✦POSITIONING✦CONTENT SYSTEMS✦LOCAL VISIBILITY✦MEANINGFUL METRICS✦WEBSITE DESIGN✦
The friction
Your work is good.
Your digital presence should prove it.
Your website is present, not persuasive
It explains the business without making the customer’s decision easier.
Activity does not become learning
Content, web updates, and metrics stay separate—so the next move is still guesswork.
The Make & Metric system
From scattered activity
to a presence that compounds.
Four connected layers give every page, post, and decision a job.
Positioning
Clarify the offer, audience, and reason to choose you.
↗Websites
Turn attention into action through one clear customer journey.
↗Content
Build a repeatable system that earns attention and trust.
↗Measurement
Track the signals that show what to keep, change, or stop.
↗How the work moves
- 01 Find the friction
- 02 Build the system
- 03 Ship, learn, improve
Best fit: Instagram-led local businesses, early-stage Dubai brands, and small e-commerce teams that need a clearer route from attention to action.
Selected concepts
Built around the
decision that matters.
Concept projects showing how strategy, design, and measurement come together for a specific customer journey. No invented performance claims.
View the full mockup library
Fictional concept · Digital presence systemNOORÉExplore the idea
NOORÉ
Consultation-first messaging, treatment discovery, local visibility, and a clear route to enquiry.
- Status
- Fictional concept
- Results
- Not claimed
Fictional concept · Product journeySEAM / SHIFTExplore the idea
SEAM / SHIFT
A launch story carried from Instagram through product discovery, sizing, delivery, and checkout.
- Status
- Fictional concept
- Results
- Not claimed
Fictional concept · Creative test systemSŌMA DAILYExplore the idea
SŌMA DAILY
A structured set of hooks, scripts, and measurement signals designed to turn content into learning.
- Status
- Fictional concept
- Results
- Not claimed
Ways to work together
Start where the
constraint is.
Digital Foundation Sprint
$450One-off · 5–7 business daysAudit, Google profile tune-up, one-page SEO improvement, enquiry checks, tracking, and a 30-day plan.
Check availabilityFive-page website
From $1,950Typically 3–4 weeksPage strategy, responsive design, enquiry flow, search foundations, and launch support.
Check availability90-Day Presence Launch
$895/moThree calendar monthsStrategy, website support, content, local visibility, tracking, and monthly decisions.
Check availabilityAI presenter video upgrade
$95 eachTwo for $175 · up to 30 secondsAn approved synthetic presenter, agreed English script, captions, and supporting visuals. AI is disclosed where required.
Check availabilityAll prices are in USD and exclude applicable VAT, advertising spend, domains, hosting, paid tools, and third-party fees unless specifically listed in the written proposal.
MAKE
& METRIC
Colombo → Dubai
Small by design
You work directly
with the person
doing the work.
Make & Metric is run by Amaan Arshed Haleem from Colombo for growing businesses in Dubai and beyond. You get direct founder involvement, defined deliverables, transparent pricing, documented decisions, and honest scope limitations.
Email AmaanQuestions, answered plainly
Before we
start.
01Are you based in Dubai?+
Make & Metric is run from Colombo and serves Dubai businesses remotely, with strong working-day overlap.
02Do you create Arabic websites or content?+
Projects are English-first. Approved Arabic copy or professional translation must be provided or scoped separately, and right-to-left design is included only when agreed before the build.
03What do I need to provide?+
Your current website or social profile, a clear view of what you sell, existing brand assets, and timely feedback.
04How long does a project take?+
The Digital Foundation Sprint takes 5–7 business days, website projects generally take 3–4 weeks, and the ongoing launch runs for three calendar months.
05How do we communicate?+
You work directly with Amaan through email, Instagram DM, and an agreed project channel. Decisions, deliverables, feedback rounds, and deadlines are documented.
06Will I own the final work?+
Ownership and handover are confirmed in the written proposal. Once payment is complete, you receive the approved final deliverables and agreed access or files.
07Are hosting, tools, and ad spend included?+
Not unless the proposal says so. Domains, paid software, hosting, media spend, and third-party fees are normally paid directly by the client.
08Do you guarantee leads?+
No. We build a clearer system, measure what happens, and use evidence to improve it. Honest studios do not guarantee commercial outcomes.
09Do you offer ongoing support?+
Yes. Maintenance, landing pages, content batches, and ongoing marketing support can be scoped after the first project.
010How are AI-generated videos handled?+
AI supports production and variation, but every concept, script, and final asset is reviewed by a person. Synthetic creator content is never presented as genuine customer testimony.
Project enquiry
Show us what
customers see.
Share the current journey and the action that should become easier. Amaan will reply with the smallest sensible next step.