MAKE & METRICStart a project
AI-assisted UGC + short video / Dubai

Short-form content with a reason behind every version.

Make & Metric develops social media content, AI-assisted presenter videos and short-form video for Dubai-focused brands that need more creative variations without pretending synthetic content is genuine customer testimony.

Request a three-point audit ↗
Designed outcome

A structured batch of videos with distinct hooks, messages and calls to action—created to test what earns attention rather than repeat the same idea.

Is this the problem?

WHEN THIS SERVICE
MAKES SENSE.

  1. 01

    Every video repeats the same product claim with a different opening line.

  2. 02

    Content looks polished but has no clear audience, funnel stage or next action.

  3. 03

    Producing creator-style variations is slow or expensive for an early-stage brand.

  4. 04

    The team needs AI-supported production with clear ethical and disclosure boundaries.

What you receive

REAL DELIVERABLES.
CLEAR BOUNDARIES.

/01

Message map

Distinct creative angles based on the audience, product facts, buying questions and stage of awareness.

/02

Scripts and hooks

Approved short scripts, alternate openings, captions and end cards designed as a coherent testing system.

/03

AI-assisted production

Synthetic presenter or visual production where appropriate, with human review and clear disclosure when required.

/04

Testing plan

A simple record of each variation, intended signal and next decision so the batch creates useful learning.

How the work moves

FROM FIRST REVIEW
TO NEXT DECISION.

01

Brief

Confirm verified product information, audience, platform, goal and claims that must not be made.

02

Map

Create separate message territories, hooks and calls to action instead of cosmetic variations.

03

Produce

Build the approved videos, captions and supporting graphics with a consistent brand treatment.

04

Review

Check disclosure, accuracy and visual quality, then organise the assets for practical testing.

Strong project fit

BUILT FOR
FOCUSED TEAMS.

See the thinking appliedSee the SŌMA Daily creative-test concept ↗
Your business / the next project

LET’S FIND THE
CLEAREST NEXT MOVE.

Send your website or Instagram page, what you sell and the action you want more customers to take.

Request your audit on Instagram ↗