Three fictional projects showing the problem, the work we would carry out, what the client would receive, and how each idea extends across channels.
SELF-INITIATED CONCEPTS · NOT CLIENT WORK · NO COMMERCIAL RESULTS CLAIMED
Digital presence system01Business problemPeople know the concern, but not which treatment to choose or why they should request a consultation.
Client would receive90-day direction, 20 planned content assets across three months, Google profile activity, one-page SEO improvement, enquiry tracking and monthly review.
Designed to helpA clearer route from discovery to a measurable consultation action.
Product-journey revamp02Business problemThe campaign earns a click, but the product page leaves fit, sizing, delivery and returns questions unanswered.
Client would receiveCustomer-path audit, one launch landing page, one reusable product-page template, mobile size-guide states and a tracking specification.
Designed to helpLess hesitation between an Instagram click and the checkout decision.
AI video strategy + storyboard03Business problemSeveral videos repeat the same idea, so the brand spends on content without learning which message earns attention.
Client would receiveMessage map, three core scripts, six alternate hooks, captions and end cards, storyboard prototype and a measurement sheet.
Designed to helpA claims-safe creative test that gives the next content batch a reason.
Service demonstrations using fictional brands. These show the deliverable, format and thinking—not client relationships, published work or commercial results.
One complete NOORÉ website direction across homepage, service and contact—shown in desktop and mobile states.
BOOK A CONSULTATION ↗Name
Email
What would you like help with?
Concern-led treatment discovery.
BOOK A CONSULTATIONThree complete nine-post feeds mixing static, carousel, interactive and Reel-cover formats—27 drafted posts in total.
CAROUSELBegin with the concern—not a treatment name.
STATICA calmer first step before any decision.
CAROUSELThree concerns. Three clearer routes.
CAROUSELFour questions worth asking first.
STATICSuitability comes before selection.
CAROUSELGoal, suitability, timing and care.
STATICDirect guidance, documented clearly.
CAROUSELMake the next step understandable.
STATIC / CTARequest a consultation ↗
STATICA focused launch, not a crowded catalogue.
CAROUSELRelaxed, true or close—shown before checkout.
CAROUSELOne piece, three real styling contexts.
REEL COVERSee the weight, fall and movement.
CAROUSELMeasurements without the guesswork.
STATICConstruction worth looking closer at.
REEL COVERThe thinking inside the drop.
CAROUSELThe practical questions, answered plainly.
STATIC / CTASee the product journey ↗
CAROUSELTest the opening before scaling the format.
REEL COVERA product ritual—not a health promise.
CAROUSELWhat it is, without inflated claims.
STATICA recognisable visual ritual.
INTERACTIVETaste, format or occasion?
REEL COVERWhy this idea deserved a test.
CAROUSELQuestion, tension or visual interruption.
STATICCreative energy with honest guardrails.
INTERACTIVETurn response into the next brief.
A before/after profile optimisation mockup focused on completeness and a clearer enquiry path.
Category unclear
Hours missing
No service detail
Generic description
Primary category aligned
Services organised
Consultation route visible
Updates planned
A landing-page before/after showing how copy, hierarchy and the CTA can reduce hesitation.
We offer a wide range of aesthetic treatments delivered by our team.
Learn moreStart with the concern. We’ll help you understand the suitable next step before you decide.
Request a consultation ↗Three AI-presenter storyboard thumbnails and three short-form concepts. Preview frames only—no playable footage is claimed or attached.
▶AI PRESENTER CONCEPT 01The 15-second offer▶AI PRESENTER CONCEPT 02Three questions first▶AI PRESENTER CONCEPT 03What happens next▶VERTICAL CONCEPT 01Hook test▶VERTICAL CONCEPT 02Product ritual▶VERTICAL CONCEPT 03Founder POVA clean monthly decision report paired with a practical 30-day action plan.
One fictional identity held consistently across website, social and Google Business—without making every surface identical.
Concern-led journeysAesthetic clinic
Services · Updates · Enquiry
What is making the customer journey harder than it needs to be?
What would Make & Metric do—and what would the client receive?
What is the work designed to improve, and what is not included or claimed?
Let’s map the clearest next step before deciding which deliverable you need.
Request a three-point audit ↗