Presence audit
A review of the website, Google presence, social profile and the route a customer follows before contacting you.
For small businesses whose website, Google information and social content feel disconnected, Make & Metric organises the online presence around one message, practical local SEO foundations and one enquiry path.
Request a three-point audit ↗A more consistent and useful digital presence that helps potential customers find the business, understand the offer and know how to contact you.
Business details or service information differ across channels.
The Google profile exists but is incomplete, inactive or disconnected from the website.
Content is being published without a clear role in the customer journey.
No one is reviewing which contact actions or pages show useful demand.
A review of the website, Google presence, social profile and the route a customer follows before contacting you.
One-page local SEO work, clearer service information and consistent enquiry links across the customer journey.
Planned social media graphics, carousels or short videos built around real customer questions, objections and offers.
Available contact actions and content signals are reviewed monthly to decide what should happen next.
Correct essential information, select one business objective and establish a simple measurement baseline.
Create useful content and improve the customer-facing page or profile most likely to affect action.
Keep messages and enquiry routes consistent across the website, Google profile and social content.
Review available signals, document what was learned and focus the next month on the strongest opportunity.
Send your website or Instagram page, what you sell and the action you want more customers to take.
Request your audit on Instagram ↗