Customer-journey audit
A focused view of discovery, consideration and contact—from Google or Instagram through to the website.
Marketing strategy + measurement / Dubai
A practical plan for what to say, build and measure next.
Make & Metric helps founder-led Dubai businesses turn disconnected digital marketing tasks into a focused plan. The strategy connects the offer, customer questions, website journey, content themes and the small set of actions worth measuring.
Request a three-point audit ↗A clear set of priorities your business can actually execute—without a bloated deck, unsupported promises or a channel plan disconnected from the website.
Is this the problem?WHEN THIS SERVICE
WHEN THIS SERVICE
MAKES SENSE.
- 01
You are posting, rebuilding and experimenting without one defined objective.
- 02
Different channels describe the offer in different ways.
- 03
The business tracks views and followers but not meaningful contact actions.
- 04
You need to know whether the next investment should be a website, content, local visibility or a smaller fix.
What you receiveREAL DELIVERABLES.
REAL DELIVERABLES.
CLEAR BOUNDARIES.
Message direction
A clear value proposition, audience priorities, proof requirements and content themes based on the real offer.
90-day action plan
Sequenced website, content and visibility actions with ownership, timing and realistic dependencies.
Measurement framework
A small set of useful events and review questions tied to enquiries, purchases or another agreed business action.
FROM FIRST REVIEW
TO NEXT DECISION.
Understand
Review the offer, audience, current channels, available evidence and commercial constraints.
Prioritise
Identify the journey problem most likely to block understanding or action.
Plan
Turn the strategy into specific deliverables, messages, timing and measurement responsibilities.
Review
Use available signals to decide what to continue, change or stop after the first execution cycle.
Strong project fitBUILT FOR
BUILT FOR
FOCUSED TEAMS.
- New brands preparing to launch
- Founder-led businesses planning a revamp
- Small teams without an internal strategist
- Businesses deciding where to invest first
LET’S FIND THE
CLEAREST NEXT MOVE.
Send your website or Instagram page, what you sell and the action you want more customers to take.
Request your audit on Instagram ↗