Page and message plan
A practical structure based on the offer, audience, proof available and action the website should support.
Website design + revamps / Dubai
Websites that make the next step obvious.
Make & Metric creates new small-business websites, landing pages and website redesigns for businesses serving Dubai. The work combines page planning, clear copy, responsive web development and a direct route to enquiry—so the website does more than look polished.
Request a three-point audit ↗A credible, mobile-ready website that explains what you offer, gives visitors reasons to trust the business and directs them toward one useful action.
Is this the problem?WHEN THIS SERVICE
WHEN THIS SERVICE
MAKES SENSE.
- 01
Your Instagram looks active, but there is no credible website behind it.
- 02
The current site feels dated, vague or difficult to use on a phone.
- 03
Visitors cannot quickly understand services, pricing guidance or how to enquire.
- 04
Traffic arrives, but the page does not answer the questions that affect a decision.
What you receiveREAL DELIVERABLES.
REAL DELIVERABLES.
CLEAR BOUNDARIES.
Conversion-focused copy
Clear English-first page copy that explains the service, handles common questions and avoids empty agency language.
Responsive web development
Up to five polished pages designed for desktop and mobile, with deliberate interaction, accessible navigation and a reliable launch-ready build.
Launch essentials
Enquiry links or forms, basic analytics events, search metadata, sitemap, mobile checks and launch support.
FROM FIRST REVIEW
TO NEXT DECISION.
Audit
Review what customers currently see and identify the highest-friction parts of the journey.
Structure
Agree the pages, message hierarchy, proof and primary conversion action before visual production.
Build
Create the responsive pages, connect the enquiry path and review at agreed milestones.
Launch
Complete final checks, connect the domain, hand over access and document the next improvements.
Strong project fitBUILT FOR
BUILT FOR
FOCUSED TEAMS.
- Clinics, salons and wellness businesses
- Professional and local services
- Founder-led brands preparing to launch
- Small UAE e-commerce teams needing campaign pages
LET’S FIND THE
CLEAREST NEXT MOVE.
Send your website or Instagram page, what you sell and the action you want more customers to take.
Request your audit on Instagram ↗